Business and localisation
Website and app localisation, marketing translation and multilingual business communication. Learn how audience, market and context affect the result.
Portuguese for Brazil and Portugal: One Language, Two Markets
Around a quarter of a billion people speak Portuguese, and the vast majority of them live in Brazil, not Portugal. Portugal itse...
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a day ago
Why Text Gets Longer in Translation and How to Plan for It in Design
The "Buy now" button in the mockup looks neat. In the German version it becomes "Jetzt kaufen," while in Finnish the same action...
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4 days ago
Multilingual Support: How to Translate Your Knowledge Base and Reply Templates Without a Large Team
A customer may be able to find their way around an interface in English, but when something breaks, they want to write in their ...
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8 days ago
Translation API: How to Automate Multilingual Content for Your Business
An online store adds hundreds of products a week, customer support receives emails in ten languages, and the app's button labels...
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11 days ago
Entering the Scandinavian Markets: What You Need to Know About Swedish and Norwegian Translation
Swedes and Norwegians understand each other without an interpreter, and companies are tempted to order one text and send it to b...
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15 days ago
01.02: Is It January 2 or February 1? Localization Traps That Cost Money
A date string like "01.02.2025" means the start of February in one country and the start of January in another. If an online sto...
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15 days ago