Business and localisation
Website Translation into Arabic and Hebrew: What Changes When Text Is Written Right to Left
A company launched its website in Arabic. The translation was accurate, but the page looked off: the menu was pushed against the...
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18 days ago
Transcreation: When a Slogan Needs to Be Reinvented, Not Translated
A good advertising line works like a joke or a song: you either feel it or you don't. Translate a slogan word for word, and you ...
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22 days ago
E-commerce Website Translation: What to Localize First and in What Order
Customers rarely slam the door on a website. They simply close the tab if it's unclear how much the product weighs, what currenc...
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25 days ago
Translation Blunders That Became Legend: What They Teach Clients Today
Marketing and translation studies textbooks contain an unofficial chapter on how a word that works well at home turns into a jok...
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26 days ago
SEO Translation: How to Adapt Content for Search Engines
Expanding a commercial business into international markets inevitably confronts a company with the ambitious task of attracting ...
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27 days ago
Website and App Localization: How It Differs from Regular Translation
Imagine a typical scenario: a company develops a user-friendly web service or a promising mobile app, gains a solid foothold in ...
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27 days ago